Google Engage Bootcamp 301 with Loves Data

I’ve spent the day at the UNSW CBD Campus doing the Google Engage Bootcamp 301 with Loves Data. As always it was well run and very informative. Now I just need to implement all the new knowledge before Google changes it all again!

The 301 Bootcamp focussed on Display Network advertising including very powerful remarketing techniques. Remarketing has a bit of a bad rap with those that know what it does. However, when used responsibly it has a very legitimate job of reminding customers that have already shown interest in your products/brand while they might still be in the decision process period. With great power comes great responsibility 🙂

Main lesson learned was – get of the train at Martin Place instead of Central.

Summary
Event
Google Engage Bootcamp 301 with Loves Data
Location
NSW University City Campus, 6/1 O'Connell St, Sydney,Sydney,NSW
Starting on
10/10/2013
Ending on
10/10/2013